• How to decide upon selling on eCommerce ?  

It’s been five years we are experiencing this new trend of buying and many large task capitalist's are betting their pile of money on it. Rather already growth of industry is being anticipated to be at almost stunning 42%. Question for any small and medium manufacturers now a days is whether to promote their merchandise on-line or not? And in that case how could they start promoting their merchandise online and take proportion of profits in growing eCommerce business. 

• Criteria for your product to be fit for marketplaces. 

    1)  Your product should be easy to ship – This is the first and most important criteria for your product to be sold online. As courier companies now a days are making it possible to ship products like heavy furniture but at same time everybody is carrying huge risk with handling of this product. One single scratch on brand new furniture item could cause the rejection of product. It makes sense to sell products whose weight is less than 20 kg.

      2)  Availability of product in local market – Products which are readily available in the local market are hard sell on marketplaces. To increase sell you will have reduce your profit margin and give away discounts. Which can never be a strategy for a successful business. More over products which are rarely available in local markets are much hyped on marketplaces.

     3)  Age group customer to be targeted – you should study in detail who all are your potential buyers and whether they are capable enough to buy your product online. If your selling fashion accessories keeping teenagers in mind then it is mandatory on your part that you allow these good to be sold on cash on delivery as most of teenagers doesn’t have credit card or net banking facility of their own. Target your audience research about their buying capacity.

      4)  Restrictions and regulation – There are many categories in India are restricted from selling them online. You should check all the necessary certification for your documents if your planning to sell packaged food products. Any mandatory authentication required if your selling electronics items. So prior to selling online you should list down all the mandatory certification your product need to put it on marketplaces.

     5)  Inventory – If your product doesn’t have enough inventory or scalability it will be difficult for you to fulfill the orders. It ultimately lead to poor seller ratings and you will end up paying for cancellation charges. Find out scalability of your product. And maintain inventory according to it.